Designing Product Experience, Aesthetic Interfaces & Brand Identities

Intro

My name is Ayush Jaiswal, Visual Designer, based in India and specializing in UI/UX, Website, Graphic & Illustration Design. I enjoy crafting high-quality digital products, apps, and brands that effortlessly combine usability, aesthetics, and purpose with a focus on simplicity, and durability.

I'm Ayush, a UI/UX Designer.

Designing User Experience, Interface, Interactions and Design System

I'm Ayush, a UI/UX Designer.

Designing User Experience, Interface, Interactions and Design System

Intro

I previously build enterprise project & Design System, Generative AI tools for Sales, and core product at Bajaj Life Insurance Corporation + Saas Ecommerce Integration Apps and Design System at Cedcoss Technology.

I'm obsessed with Adaptive Product Experience, UX/UI and Accessibility from Strategy to Interaction for SaaS, enterprise, and B2B/B2C platforms

See Designs on Dribbble

Selected Works

Shopline Integration Sales Channel

UI/UX Design, Graphic Design, Illustration/Icons

Bills & Payment System for PaisaBazaar App

Visual & Interaction Design, UX Design

Design System

Styling & Component Design

Make Web Better

UI/UX Design, Graphic Design, Illustration/Icons

Insurance + Investment Product for Bajaj Life Insurance

Cross Platform UX, Interface Design

Redesigned landing page for Tele-Communication App

Visual & UI Design, UX Journey, Interaction Design

Wordpad Plus

UI/UX Design, Logo Design

Engaging Loader Animation

Illustration and Animation

Bill Payment Flow Revamped

UI/UX Design and Animation

Other Projects

CedCommerce Website Rebranding

UI/UX, Illustration/Icons & Graphic Design

CedCommerce Amazon Channel on Shopify

UI/UX Design

PWD Responsive Ecommerce Theme

UI/UX Design

Icons & Illustration

Illustration/Icon Design

AGAPL - Finance Website

Web Design/Dev.

Blog Portfolios Collection

Personal Brands

Nutrolis Label Design

Creative Design

Logo Collection

Creative Design

See Artwork on Figma

About

I'm a designer, creator and traveller - who loves to draw inspiration from the world around me.

I’m Ayush Jaiswal, currently UI/UX Designer with 5+ years of experience designing end-to-end visual experiences for complex, high-scale products.

My work focuses on combining strong visual craft with practical UX thinking, especially for products with complex workflows. I’ve led UI design across SaaS and fintech-like enterprise platforms, built and scaled design systems in Figma, and collaborated closely with product managers, engineers, illustrators, and motion designers to ship cohesive, high-quality experiences.

I design clean, intuitive UX/UI, strong brand identities, and smooth motion experiences using my go to tools such as Figma (to design), Framer (to develop/deploy), and Jitter (to animate) for a quick starter.

Experience

UI/UX Designer (Team Lead)

PaisaBazaar (PB FinTech)

2025 - Present

Experience Designer (Assistant Manager)

Bajaj Life Insurance Corporation

2024 - 2025

Visual Designer

CedCommerce

2021 - 2024

Web / UI Designer

GlobsTech IT Solution